- 1964: Go-Go girls are born at the Whisky A Go-Go, opened by a former Chicago cop named Elmer Valentine. In 1966, Jim Morrison and the Doors will become the house band, and The Who, the Kinks, the Byrds, Led Zeppelin, AC/DC, and Jimi Hendrix will all play at the Whisky,
- 1966: The Sunset Strip curfew riots (aka the hippie riots) take place, inspiring the film Riot on Sunset Strip. The riots are incited by a protest of the newly imposed 10 p.m. curfew for those under 18.
- 1969: Jim Morrison of The Doors, balances on a railing on top of the tallest building on the Strip, 9000 Sunset, while filming a scene for the movie HWY.
- 1972: Bob Gibson opens The Rainbow Bar & Grill. The Who, Led Zeppelin, Jimi Hendrix, Janis Joplin, Alice Cooper, Guns n Roses, and Roman Polanski all frequent the joint. John Belushi will eventually eat his last meal here before returning to his Chateau Marmont bungalow where he overdoses.
- 1972: The Comedy Store is founded by Mitzi Shore, who still owns the club today. Comedians such as Jim Carrey, Michael Keaton, Ed Begley Jr., Howie Mandel, and David Letterman will each get their start
here on amateur nights.
- 1973: The Roxy Theatre is born. Bruce Springsteen, David Bowie, Neil Young, and Prince will all give performances here.
- 1974: The Roxy becomes home to the Rocky Horror Picture Show and owner Lou Adler turns the successful play into the movie.
- 1979: Donna Summer releases her song “Sunset People” from the album Bad Girls, which is about the nightlife on Sunset Boulevard.